Restaurant brands today face a daunting set of challenges. Building customer loyalty is increasingly difficult as new entrants crowd the industry, Big Data transforms the way businesses make decisions and the very concept of “marketing” itself is upended by disruptive innovations.
Marketers are doing their best to turn challenges into opportunities. But if every restaurant is riding the same winds of change, how can any single brand gain an edge? What sets leaders apart from the masses? And what can forward-thinking marketers learn from the experiences of their peers?
This report, conducted by The Winterberry Group LLC (in partnership with The Coca-Cola Company and Fishbowl) aims to answer these questions based on candid feedback from more than 200 senior restaurant marketers.
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