ALEXANDRIA, VA., March 29, 2016– Fishbowl, the leading provider of Restaurant Decision Sciences and 1:1 Marketing Automation, today announced that Jamba Juice has selected Fishbowl’s end-to-end intelligence and marketing automation to power the future of QSR marketing. Fishbowl’s mobile-first platform will catapult Jamba’s vision to deliver a superior personalized omni-channel guest experience.
For the first time, Jamba Juice’s new marketing platform will provide highly tailored messages, delivered at the right time and at the right place for every guest across every channel—SMS, E-mail, Push Notification & Mobile App—in a simplified set-it-&-forget-it fashion. This is a breakthrough in marketing automation for the restaurant industry, as well as, brick-&-mortar businesses.
“We are dedicated to operating as a guest-centric company and our guests are very loyal to us. Jamba Juice is committed to providing a healthy and personalized relationship with each of our guests. We strongly believe this is the future of customer engagement and dialogue,” says Cynthia Siedel, Director of Digital, Social & Media for Jamba Juice. “We are very excited that Fishbowl delivers exactly what we are aspiring to achieve, in one easy-to-use, integrated platform as simplicity is critical for us. This will significantly enhance the Franchisee experience, especially their ability to easily and rapidly engage with their audience in a meaningful manner, leading to increased guest visits and higher same store sales.”
“Fishbowl is committed to re-mastering the marketing mission for every restaurant and brick-&-mortar business with a truly integrated intelligence and marketing execution solution,” says Dev Ganesan, CEO of Fishbowl. “Our deep domain experience, coupled with our new insight-2-action solution, is driving a strong demand in the restaurant industry since the industry is beginning to adopt technology to differentiate and drive business success as a means of staying ahead of competition. We are in the early stages of this revolution, and Fishbowl is perfectly poised to be the trusted partner to every restaurant. We are very excited to lead this.”
Fishbowl is the world’s #1 Restaurant Success Platform, delivering Decision Sciences & data-driven marketing automation, to help restaurants unravel complex business insights and convert that into tangible business outcomes via powerful 1:1 customer engagement. Highly scalable, the Hadoop-based SaaS platform ingests and blends data from POS, eClub, SMS, direct mail, social, online ordering, reservations, loyalty and more to provide clients with actionable insights. Using marketing automation across channels, the Fishbowl platform enables clients to efficiently act on those insights to drive more customer visits and more sales. Serving more than 65,000 restaurant locations, Fishbowl partners with key industry and technology organizations, including: The Coca-Cola Company, OpenTable, the National Restaurant Association, State Restaurant Associations, and the leading POS manufacturers. Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley and London.