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Fishbowl Live! Data-Driven Marketing Part 1: The Business Case

There’s a massive change underway as best practices from retail and e-commerce find their way into the restaurant industry. These industries were the first to harness data in pursuit of better connecting with their customers and tracking the ROI of their marketing dollars. Now, best-in-class restaurant brands are adopting data-driven marketing and seeing success.

Watch the video below, (our first Facebook Live attempt, please excuse the less than stellar quality), to hear from former restaurant CMO and Fishbowl’s SVP of CRM, Pete Bell, on why data-driven marketing is necessary for your brand.