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Fishbowl Acquires Analytics Firm Czar Metrics
Acquisition Enables Clients to Measure Marketing ROI and Impact on Profitability
ALEXANDRIA, Va., July 6, 2015 – Fishbowl, the leading provider of a marketing analytics platform to the restaurant industry, today announced the acquisition of Czar Metrics, a predictive analytics firm with a deep bench of restaurant clients. Czar Metrics specializes in using proprietary models and historical data to guide clients in decisions for menu and price engineering, promotions performance, site selection, loyalty program economics, and sales forecasting. The combination of Czar Metrics and Fishbowl will help existing and new clients use guest information to maximize profitable decision-making.
“We are pleased that Czar Metrics is joining Fishbowl to help our clients strengthen their data driven decision making,” said Dev Ganesan, CEO of Fishbowl. “Their expertise in predictive modeling, optimization analytics, and test and control is a perfect complement to what we have been successfully doing for 15+ years — messaging guests. Czar Metrics has built trusted relationships by helping clients measure the impact of decisions such as menu and pricing changes on net sales and profitability. With Czar Metrics on board, we can move more quickly to help our clients tackle the increasingly complex issues they face in today’s highly competitive environment, most importantly helping them drive incremental sales and profits.”
“I am excited to be joining forces with Fishbowl,” commented Michael Lukianoff, CEO of Czar Metrics. “Big data has been a major conversation topic, but most restaurant companies don’t have the internal expertise to truly leverage its potential. This merger brings together all the elements required to turn data into insights and insights into profitable action. We look forward to helping Fishbowl assist our clients in analyzing and managing the most profitable decision making possible.” Lukianoff will become Fishbowl’s Chief Analytics Officer with responsibility for oversight and delivery of analytics solutions to its client base, while ensuring continued innovation and analytics superiority.
“Twin Peaks is looking forward to these new capabilities,” said Dan Lawler, CFO of Twin Peaks and Front Burner Restaurants. “We are already leveraging insights from Fishbowl’s Guest Analytics platform and using them to drive our marketing decisions. With this acquisition, we’ll now be able to measure the effectiveness of those decisions and make any necessary changes to optimize our results.”
“We have worked with Fishbowl for many years as our email provider, but their Guest Analytics solution has enabled Bob Evans to really understand the impact of our BEmail members on our business,” said Becky Johnson, the company’s CMO. “The level of insights the team uncovered has given me confidence to make real-time data-centric decisions and take action quickly through Fishbowl’s messaging platform (email, SMS, direct mail, etc.). They helped identify the size of the opportunity to improve sales and were prescriptive in the marketing strategies we should deploy. A complete solution from one team!”
Fishbowl helps restaurants leverage data to drive predictable sales growth. Fishbowl’s closed loop restaurant marketing SaaS platform is highly scalable and ingests data quickly from various sources, including email, SMS, social, online ordering, loyalty programs, reservations, and more. The guest-centric platform uses industry-specific proprietary algorithms to provide clients with actionable guest insights for deeper customer relationships.
The company serves over 50,000 restaurants with benchmarked solutions and best practices that address the key business challenges of guest acquisition, engagement, and analytics. Fishbowl manages the industry’s largest guest database with over 130 million opt-in members and has strategic partnerships with OpenTable, Coca-Cola Food Service, the National Restaurant Association, and State Restaurant Associations. The company integrates its software with key third parties, including POS manufacturers. Contact the company at www.fishbowl.com or 1-800-836-2818.