ALEXANDRIA, VA, February 23, 2016–Fishbowl, the leading provider of Restaurant Decision Sciences and 1:1 Marketing Automation, today released its annual “Emerging Brands” social media analytics report, identifying brands best positioned to succeed in the year ahead. Emerging Brands in the restaurant industry are those that exhibit a strong promise of potential growth in the near future and embrace progressive developments that are innovative and unique. Consumers want to ‘discover’ these brands and feel ownership and excitement as they develop.
With new restaurants constantly entering the market, very few will break through—but the annual emerging brands report has a proven track record of successfully identifying remarkable newcomers. A few brands that have been on previous lists include Mendocino Farms, Tender Greens and Shake Shack, all restaurant chains that have shown significant growth as predicted.
The Top Ten Emerging Brands for 2016 are: Bowl of Heaven, Mission BBQ, Sweetgreen, Blue Bottle Coffee, Not Your Average Joe’s, Belcampo Meat Co, Bareburger, Breadsmith, Modern Market and Juice Served Here. While each brand is unique, they share important commonalities—in addition to producing best-in-class food that is generating excitement on the merits of quality and taste, they also exemplify clear missions that matter to their customers.
“These brands understand that consumers view dining as an important aspect of their interaction with the world—whether this means organic, local fare, new innovations, or a place to feel at home, the Emerging Brands of 2016 fulfills what they crave,” says Mike Lukianoff, Fishbowl’s Chief Analytics Officer.
Fishbowl Social Media Analytics is one key component in the suite of analytical capabilities that Fishbowl delivers to the restaurant and retail industry. Providing clients with deep insights about their customers’ experiences, preferences and buying behavior, recommendations on menu management and item pricing, and detailed information about competitive landscape, Fishbowl offers comprehensive solutions that change the way data is perceived and leveraged.
“Fishbowl is committed to re-mastering the marketing mission for every restaurant and brick-&-mortar business with a truly integrated intelligence and marketing execution solution,” says Dev Ganesan, CEO of Fishbowl. “Our deep domain experience, coupled with our new insight-to-action solution, is propelling strong demand in the restaurant industry as it adopts technology to differentiate and drive business success. We are in the early stages of this revolution, and Fishbowl is perfectly poised to be the trusted partner for every restaurant. We are very excited to lead the next generation of intelligent customer engagement.”
You can find CNBC’s article on our emerging brands here: http://www.cnbc.com/2016/02/23/whats-the-next-big-restaurant-10-brands-to-watch.html
A full report and an extended list of the Top Twenty brands is available here: http://bit.ly/EmergingBrands2016.
Fishbowl is the world’s #1 Restaurant Success Platform, delivering decision sciences & data-driven marketing automation, to help restaurants unravel complex business insights and convert that into tangible business outcomes via powerful 1:1 customer engagement. Highly scalable, the Hadoop-based SaaS platform ingests and blends data from POS, eClub, SMS, direct mail, social, online ordering, reservations, loyalty and more to provide clients with actionable insights. Using marketing automation across channels, the Fishbowl platform enables clients to efficiently act on those insights to drive more customer visits and more sales. Serving over 65,000 restaurant locations, Fishbowl partners with key industry and technology organizations, including: The Coca-Cola Company, OpenTable, the National Restaurant Association, The Council of State Restaurant Associations, and the leading POS manufacturers. Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley and London.
VP of Marketing, Fishbowl