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Client Innovator Series: CKE Restaurants Uses Paid Online Acquisition for Cost-Effective List Building

ckerestaurantsinc__colorWe recently spoke to CKE’s Director of Advertising Brandon LaChance on the results of his company’s digital marketing strategy using Fishbowl’s guest engagement solutions. Now  Brandon talks about his guest acquisition strategy and highlights the results of his campaign via Fishbowl’s media site, Great Eats. 

Click here for a discussion of CKE’s digital marketing strategy and here for a video case study on the results of their acquisition campaign with Great Eats.